High-ROAS Google & Meta Performance Advertising
We plan, build, and optimize high-converting paid search and social campaigns across Google Ads, Meta Ads, and LinkedIn. Scientific audience targeting, custom landing pages, and relentless A/B testing.
Request Performance Marketing & PPC Paid Ads Proposal
Get an actionable architecture breakdown and transparent cost estimate.
How We Deliver Predictable Business ROI for Performance Marketing & PPC Paid Ads
Running paid ads without deep conversion tracking and dedicated landing pages is the fastest way to burn ad budget. High cost-per-click rates and generic ad copy will exhaust budgets without generating qualified sales opportunities. AFWAN TECH approaches performance marketing with surgical quantitative discipline.
We build tailored conversion funnels starting from intent-driven ad copy to lightning-fast Next.js landing pages. We set up Server-Side Conversions API (CAPI) and Google Enhanced Conversions to circumvent cookie loss, ensuring your ad platforms feed on pristine conversion data to find high-value customers at the lowest acquisition cost.
Core Technical Capabilities & Inclusions
Built to outperform competitors on speed, conversion rates, and long-term scalability.
Server-Side Conversion Tracking
Capture 100% of conversion events bypassing iOS ad blockers and cookie depreciation.
Dedicated High-Speed Landing Pages
Custom Next.js landing pages with 95+ PageSpeed scores that maximize Google Quality Scores.
Aggressive Negative Keyword Mining
Save up to 30% of your budget by filtering out tire-kickers and irrelevant search queries.
Creative Iteration & Video Hooks
Continuous production of fresh visual ad creatives to defeat banner blindness and ad fatigue.
Step-by-Step Delivery Roadmap
From discovery to production deployment, our process is fully transparent with milestone deliverables.
Server-Side Tracking & Funnel Audit
- Meta Conversions API (CAPI) & Google Enhanced Conversions setup
- Competitor ad intelligence, auction insight analysis, and negative keyword lists
- Conversion-focused landing page wireframes and value proposition definition
Campaign Structure & Creative Production
- Single-Theme Ad Group (STAG) search campaign structuring
- High-CTR creative static banners, video hooks, and copy angles
- Custom Next.js landing page deployment with sub-second mobile load
Bid Strategy & Audience Pruning
- Search term auditing to eliminate non-converting negative query spend
- Audience lookalike and custom intent segment refinement
- Landing page A/B headline and form field split-testing
Aggressive Budget Scaling & Retention
- Horizontal scaling across YouTube, Display Remarketing, and LinkedIn
- ROAS target bidding adjustments based on actual sales cycle close rates
- Weekly performance calls and automated Slack lead alerts
AFWAN TECH Standard vs Average Agency
See why high-growth enterprises transition away from generic agencies to our Next.js architecture.
| Evaluation Criteria | AFWAN TECH (EzRank Architecture) | Average Agencies / Freelancers |
|---|---|---|
| Landing Page Approach | Custom sub-second Next.js pages built specifically for each campaign | Sends traffic to bloated homepages resulting in high bounce rates |
| Tracking Accuracy | Server-Side CAPI capturing 98%+ of conversions | Basic browser pixels missing 30-40% of iOS conversions |
| Account Ownership | You own 100% of all ad accounts and creative assets | Locks you out or manages ads inside agency-owned accounts |
Institutional Tech Stack
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads
Google Tag Manager Server-Side, Meta CAPI, Google Analytics 4
Figma, Adobe After Effects, Optimizely A/B
Industry-Specific Implementations
LinkedIn & Google Search
Capturing decision-makers searching for enterprise solutions.
Meta Advantage+ & Google Shopping
Aggressive catalog sales scaling with dynamic product ads.
Call-Only & Local Services Ads
Direct incoming phone calls from qualified local customers.
Frequently Asked Questions
Everything you need to know about our Performance Marketing & PPC Paid Ads engagements.
We typically recommend starting with a minimum monthly ad spend of $1,500 to $3,000 (or ₹50,000 to ₹1,50,000 for domestic Indian campaigns) to gather statistical conversion data rapidly and optimize algorithmic bidding models.
Ready to Accelerate Growth with High-Performance Performance Marketing & PPC Paid Ads?
Schedule a technical consultation with our engineering and growth strategists today. No obligation, 100% actionable guidance.